In my role at Lenco, I undertook several initiatives to boost the company’s online presence and streamline its digital marketing efforts. Here’s a summary of the key projects I led:
- Site Architecture Analysis, URL Mapping & Homepage SEO: I conducted a thorough analysis of the website’s architecture, optimizing URL structures and enhancing the SEO of the homepage to improve site navigation and search engine rankings.
- Branding Workshop: I facilitated a workshop aimed at refining Lenco’s branding strategy, ensuring consistency across all platforms and materials, which enhanced brand recognition and customer engagement.
- Press Release & Blog Article: I was responsible for the creation and distribution of press releases and blog articles that effectively communicated Lenco’s new product launches and company milestones, thereby increasing media exposure and public engagement.
- Landing Pages & Optimization: I developed and optimized various landing pages, tailored to specific marketing campaigns and customer segments, which increased conversion rates and enhanced user experience.
- Google My Business Optimization: I optimized Lenco’s Google My Business profile, improving local SEO results and enhancing visibility in local search queries, which drove increased traffic to the website and physical store locations.
- Meta Tag Optimization: I optimized meta tags across Lenco’s website to improve page relevance for targeted keywords, which enhanced search engine visibility and user click-through rates.
These initiatives were instrumental in strengthening Lenco’s online presence and driving engagement, thereby supporting the company’s growth and market expansion efforts.